About us

The Agenda Agency was established in 2017 by Dr Heidi Sundin with the aim of bringing value to clients in the areas of strategy and diversity. Building on her 20 year career and her passion for creating impactful and positive change, The Agenda Agency was set up with the purpose to create positive economic, human, social and environmental impact by solving strategic and complex problems through collaboration and an evidence based approach. 

Heidi’s experience spans corporate, academia, the public sector and the not-for-profit sector. Heidi’s most recent roles included Group Manager, Transformation, Strategy & Renewal at Coates Hire; Executive Manager Education and Innovation, Workplace Gender Equality Agency; Director of the Office of the CEO, KPMG and various client facing roles in risk management, audit and sustainability services. Heidi was a lecturer at the UTS Business School and has worked for the World Business Council for Sustainable Development.

In her role as Director, Office of the CEO, KPMG, Heidi worked with an inspiring CEO who was a founding member of the Male Champions of Change. During this role it was clear that organisations needed to take a strategic approach to integrating diversity and inclusion into the business - rather than being an isolated issue. 

Having been involved in strategy and transformation across two billion dollar businesses Heidi brings a unique approach to business strategy in small and medium sized business and in applying a strategic approach to diversity and inclusion and gender equality.

Following her role at KPMG Heidi headed the education and innovation program for the Federal Government Agency, the Workplace Gender Equality Agency. Through discussions with hundreds of Australian businesses on the challenges of achieving gender equality, Heidi saw the need to provide support to organisations embarking on the change journey.

The Agenda Agency brings together Heidi’s focus and passion for both transforming businesses and creating diverse and inclusive workplaces.


We don't have all the answers at the start of a project - but we know how to discover them. Through our collaborative approach we work with organisations to develop strategic solutions to complex problems. 

Founder & Director

Dr Heidi Sundin
Director and Founder of The Agenda Agency

With a career spanning 20 years Heidi brings a high level of energy and expertise to her clients. She works across business strategy and transformation, and diversity and inclusion. Heidi is known as a collaborator and a person who delivers on time, on budget and above expectations.

Heidi is also an affiliate of Mercer Australia’s Talent, Leadership and Inclusion Practice; and is an Advisory Committee member of the Financy Women’s Economic Progress Index. Heidi is a member of the NSW Equal Employment Opportunity Practitioners’ Association (NEEOPA) and Business Chicks.


Fiona Hitchiner
Diversity and Inclusion Consultant

Fiona has over 20 years’ experience of working within Diversity & Inclusion, work-life integration, talent acquisition, employee engagement and HR, working for multi-national, private, not-for-profit, and government organisations across Australia, New Zealand and the UK.

Fiona’s most recent role was as the HR Director for the Invictus Games Sydney 2018. This was a unique opportunity to raise awareness of the unconquerable spirit of our service men and women and to develop the organisations own Inclusion, Wellbeing and Engagement strategy.

Fiona has been an active member of NEEOPA, a not-for-profit member organization that drives best practice D&I thinking through forums and community support since 2011 including four years on the Executive Committee and two as Vice President.

Fiona is passionate about creating environments where everyone can thrive and feel safe to be themselves and is focused on building authentic, successful and long-lasting relationships between organisations, individuals and communities. Fiona is a natural connector, constantly looking at how organisations and individuals can improve their services or environments by working with others.

Fiona also volunteers as a community companion visiting and supporting elderly who are socially isolated and vulnerable.


Karen Iles
Corporate social responsibility consultant

Karen Iles has senior executive experience in corporate social responsibility, strategy, governance, program design, management and evaluation, advocacy, and diversity and inclusion. 

Karen is passionate about working with businesses that want to connect to a purpose that can benefit our communities and our environment. She has led Corporate Social Responsibility teams for Australian Businesses.

Karen has worked across multiple industries in both the corporate and civil society sectors as well as interfacing with government. Her contributions have impacted organisations, social institutions, employees and individuals for significant transformation. Under her leadership corporate social responsibility initiatives at Tata Consultancy Services and KPMG have been recognised as leading the field. She has experience in designing and leading initiatives, in collaboration with universities, government, schools and coalitions of Australian businesses, to address the shortage of students studying Science Technology Engineering and Mathematics (STEM) and equipping students with skills they need for future workplaces. 

Karen has a deep commitment to, and understanding of, the community sector. She has 11 years of work experience in advocacy orientated civil society organisations, including international development, and is a non-executive director with over 18 years experience on not-for-profit boards. Karen maintains her legal practising certificate and is a member of the Australian Institute of Company Directors.