About us

The Agenda Agency was established in 2017 by Dr Heidi Sundin with the aim of bringing value to clients in the areas of strategy and diversity. Building on her 20 year career and her passion for creating impactful and positive change, The Agenda Agency was set up with the purpose to create positive economic, human, social and environmental impact by solving strategic and complex problems through collaboration and an evidence based approach. 

Heidi’s experience spans corporate, academia, the public sector and the not-for-profit sector. Heidi’s most recent roles included Group Manager, Transformation, Strategy & Renewal at Coates Hire; Executive Manager Education and Innovation, Workplace Gender Equality Agency; Director of the Office of the CEO, KPMG and various client facing roles in risk management, audit and sustainability services. Heidi was a lecturer at the UTS Business School and has worked for the World Business Council for Sustainable Development.

In her role as Director, Office of the CEO, KPMG, Heidi worked with an inspiring CEO who was a founding member of the Male Champions of Change. During this role it was clear that organisations needed to take a strategic approach to integrating diversity and inclusion into the business - rather than being an isolated issue. 

Having been involved in strategy and transformation across two billion dollar businesses Heidi brings a unique approach to business strategy in small and medium sized business and in applying a strategic approach to diversity and inclusion and gender equality.

Following her role at KPMG Heidi headed the education and innovation program for the Federal Government Agency, the Workplace Gender Equality Agency. Through discussions with hundreds of Australian businesses on the challenges of achieving gender equality, Heidi saw the need to provide support to organisations embarking on the change journey.

The Agenda Agency brings together Heidi’s focus and passion for both transforming businesses and creating diverse and inclusive workplaces.

Founder & Director

Dr Heidi Sundin
Director and Founder of The Agenda Agency, Strategy, Diversity & Inclusion, Gender Equality

With a career spanning 20 years Heidi brings a high level of energy and expertise to her clients. She works across business strategy and transformation, and diversity and inclusion. Heidi is known as a collaborator and a person who delivers on time, on budget and above expectations.

Heidi is also an affiliate of Mercer Australia’s Talent, Leadership and Inclusion Practice; and is an Advisory Committee member of the Financy Women’s Economic Progress Index. Heidi is a member of the NSW Equal Employment Opportunity Practitioners’ Association (NEEOPA) and Business Chicks.


Consultants & collaborators

The Agenda Agency has an agile business model. We work collaboratively with specialist consultants to bring together the right skills to your engagement.


Yolanda Beattie

Yolanda Beattie is a leading Diversity and Inclusion Consultant. Yolanda combines her public affairs and campaigning background with her extensive knowledge of the barriers to and drivers of diversity to help industries and organisations attract, retain and get the most out of different talent. An engaging public speaker and adept facilitator, she is currently leading the Future IM/Pact program with the investment management industry, which is aimed at attracting more women into investments teams.


Simon Corcoran

Simon is the CEO of PPLYTX. He is a specialist in diversity and inclusion, change management, leadership and all things when it comes to people and culture. Simon is an excellent facilitator and we love delivering sessions together!

Dr Linda Peach

Linda is a Diversity and Inclusion Consultant and Researcher. Linda specialises in gender equality research and analysis (qualitative and quantitative). Linda brings deep insights to the diagnostic phase to get behind what’s really going on in your organisation.


We work with network of partners to extend our practice capabilities and bring a full solution to our clients.



When it comes to diversity and gender equality data can tell a powerful story. We have partnered with PPLYTX, specialists in People and diversity data reporting and analytics, to bring you deep insights into the state of diversity in your organisation. This data can be critical to the development of your D&I or gender strategy.

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The Agenda Agency is proud to be listed on Femeconomy a for profit social enterprise, role modelling Female Leadership and Entrepreneurship.


Mercer Australia, Talent, Leadership, and Inclusion

The Agenda Agency is an affiliate of Mercer’s Talent, Leadership, and Inclusion practice, providing delivery support on various projects



Ascender is a full service brand and design firm offering  over 40 years of shared design experience with sound commercial knowledge, to distil the essence of your business and build enduring customer loyalty. As part of our partner agreement Ascender contributes a percentage referred client fees to their charity partner Yalari. Yalari is a non-profit-organisation which provides scholarships for high school aged indigenous students from regional, rural and remote locations.

dexterous group

Dexterous is a progressive Chartered Accounting firm servicing small to medium businesses seeking a more efficient finance and accounting function, and have just won the Australian Accounting Award for Best New Firm.