What’s on your strategic agenda?

We invest time in identifying the purpose that galvanises your people and understand what’s on your agenda. We believe the strategy process is as important as the outcome and we work closely with you in a way that enables your organisation, leaders and teams to own the outcome.  

We ensure the strategy is built around customers and stakeholders, by first asking the questions: What is your ‘why’? Who are your customers? Who are your stakeholders? What are their needs? And what is the experience they have with you?

Our Strategy service offering comprises:


The end-to-end strategy build process


Major leadership events and strategy planning days


CEO communications and presentations

Building your strategy

The end-to-end strategy build starts with a diagnostic process, followed by a collaborative strategy development process:


Stage 1:
Diagnostic review

‘Where are you now?’

We undertake a full assessment of the organisation. In the case of a commercial client for example, we look at your organisation’s mission, objectives, financial performance, go-to-market and operating models, organisational structure, leadership and culture aspects. During this process, we also examine major trends and opportunities in the market, and we undertake a competitor analysis.

We will do a full debrief with you on the diagnostic findings to develop an understanding of where you are now that will serve as the platform for developing your organisation’s strategy.

Stage 2:
Corporate strategy development

‘Where are you going?’

We work with commercial businesses, government, non-profits and universities to develop their organisational strategies. Defining your purpose and vision is what is at the heart of strategy development. We work with organisations to articulate your purpose, vision and strategic objectives, and then we develop a tailored strategy specific to your organisation.

For commercial businesses, the strategy may be focused on driving growth, in which case we will redesign the go-to-market model and look at how to operationalise the approach to market. For non-profit organisations, the strategy may focus on achieving stakeholder engagement, research, community or social purpose outcomes.

We develop deep insights on what your organisation is about and provide the transformation roadmap to achieve your purpose.

Stage 3:
Specific strategies

‘How do you get there?’

Based on your organisation’s direction and goals, The Agenda Agency develops detailed strategies centred on a series of strategic themes. We work with you to determine what needs to be done, and in what order — prioritisation and sequencing is key to successful implementation.

During this process, we engage and consult widely with your leaders and team members — change and communications are part of the strategy build process. The result is strategic, practical and implementable.

Stage 4:
Making it happen

‘How do we move forward?’

We can assist with the development of detailed implementation and change management plans, and strategy communications launches. For help with implementation, we have trusted partners who we will referral you to if you need additional help in executing the strategy.

Leadership Events and Strategy Days

By the time The Agenda Agency facilitates a strategy planning day, we will, in most cases, have interviewed a representative number of the client’s staff and created a team of staff members who will serve as co-facilitators. We will have conducted comprehensive background research with deep dives into what the client’s needs are.

In essence, we develop a deep understanding of the organisation, and we work with our client’s people to build a strategy that fits their needs precisely.


CEO communications and presentations

A strong leadership voice on your strategy is critical. We work with your CEO and leaders to develop strategy communications, presentations and speeches to help you communicate powerfully with your people, customers and key stakeholders.

We can also develop your strategy narrative and elevator pitch to brief leaders at the time of launching your strategy.