Our goal is to drive excellence in your performance, innovation and culture through clearly defined and well executed diversity and inclusion strategies.

We work with organisations to take a strategic approach to gender equality and mainstreaming flexibility across workplaces.

We believe in bringing your strategy to life and that process of developing strategy is as important as the outcome. We work with you and your people in an engaging and collaborative way to achieve your desired success.

Business strategy & TRansformation

We work collaboratively to grow and transform your business. We go through the process of understanding where you are now, where you want to go, and define how you are going to get there.

Gender equality

We work with organisations to promote and improve gender equality through strategic and sustainable change programs. We ensure alignment between your business strategy and gender equality strategy to drive performance and innovation.


The way we work and what people expect of workplaces is changing. We work with your team to mainstream and normalise flexibility across your workplace.


“Heidi was recommended to me by a colleague and I’m so glad we connected. I warmed to Heidi immediately, she listens, cares and will do everything she can to deliver an outcome you’re 100% happy with. She doesn’t cut corners and is committed to the end. If you’re after a strategic thinker, look no further. Heidi is able to digest complex amounts of information and distill it into bite size actionable solutions. Heidi supported us with two bespoke pieces of work and her insight, structure and commitment to best in class practises were invaluable. I wouldn’t hesitate to engage Heidi on another piece of work in the future and would highly recommend her to others.”

Joanna Vallelonga
Human Resources, South Eveleigh
Commonwealth Bank

“I have worked with Heidi on many projects over the last 6 years, including national education and awareness campaigns at WGEA, developing gender strategies for various clients, and on industry wide initiatives. Heidi is passionate and committed to what she does, she is easy to work with, and always focused on achieving the best outcome for clients.

Heidi is thorough and considered in the development of gender and diversity strategies. She builds a deep understanding of her clients and their industries. With her business background she brings a unique perspective to diversity, ensuring close alignment to the broader purpose, objective and strategic agenda of an organisation.”

Yolanda Beattie, Director, Yo&CO 

“At UTS Business School we engaged Heidi Sundin and The Agenda Agency to develop the External Engagement Strategy. Both the process and the outcome was excellent. One thing we found particularly valuable was the diagnostic and consultation process, which took place over 3-4 months. This was central in bringing our extensive internal and external stakeholders on the journey (creating deeper levels of buy-in), identifying underlying / root cause issues and challenges, and creating content for the strategy.  This also made execution and change management more seamless. Heidi also provided input to the implementation and communication launch plan which has been extremely helpful. Heidi's expertise as a facilitator and strategist during the whole process really stood out and helped us develop and deliver something that has been transformative and successful.”

Professor David Brown, Associate Dean, External Engagement, UTS Business School

“I have worked with Heidi on a range of business growth strategies. Heidi takes the time to deeply understand the issues, market size and opportunity, customer experience and operating model. She is focused on delivering solutions that make sense for our business. Heidi brings a high level of professionalism and strategic thinking to the projects she works on. Heidi is very collaborative, always engages the team in designing the best solution and is skilled at bringing key stakeholders along on the journey.”

Rafi Tchopourian, Group Manager - Services, Coates Hire