strategy and transformation projects
Sales and customer strategy
Preston Hire is a leading specialist equipment hire company. This project involved working collaboratively with the Preston Hire management team to develop a customer centre and outbound marketing campaigns. The project focused on the design and development of the customer centre strategy, customer services standards, process engineering, resourcing plan and development of campaigns and offers. (2018)
leading edge energy
facilitation of strategy day
Leading Edge Energy are specialists in commercial energy management solutions. This engagement was working in partnership with the owners of the business to plan and facilitate their day strategy focus on the grow aspirations of the business and strategies to support growth. A summary of the strategy day was provided to Leading Edge Energy. (2018)
strategy development, pmo management, various strategy projects
Dexterous Group is an innovative accounting and professional services firm working with clients to challenge the status quo of how accounting is done. This engagement is working directly with the owners and leaders of the building on the development of their three-year strategy (through a collaborative process), and the ongoing tracking of the business strategy through regular PMO sessions. In addition, we work with Dexterous Group on various strategic projects including leadership development, product innovation, customer journey and sales and marketing strategies. (2017, 2018)
UTS Business School,
External Engagement Strategy
The UTS Business School has a leading reputation as an industry connected university. To build on the already strong platform, this project will work with the UTS Business School to develop a new external engagement strategy. The goal is to develop an aligned external engagement strategy that continued to drive the position of the UTS Business School as a world class and leading business school with significant and meaningful impact by further strengthening connections between industry, research, and teaching & learning.
Project Direction, Leadership Conference
Working collaboratively with the leadership team on the development and execution of a large scale leadership and strategy conference for the Coates Hire Leadership team (2017 and 2018).
Department of employment, Evidence, Research and Evaluation Branch
Design and facilitation of the Branch strategy and planning day with full team. Development of strategy day theme, agenda, workshop materials. Preparation also includes review of key materials and interviews with a selection of team members. Following the strategy day, a detailed summary report with strategy recommendation was provided.
Department of employment, Employment Fund Team
Design and facilitation of Employment Fund Team planning day. This included advanced team interviews, research of external trends and impacts, development of workshop materials and agenda. Following the planning day, a full summary of the session with the forward year plan outlined. This included the full year milestones and actions by month, indicating prioritisation and sequencing.
Get Credit Score
Content Marketing Strategy
Get Credit Score is an innovative fin-tech company providing free credit scores across Australia. The project involved customer segmentation and profiling, workshop facilitation, and the development of a content marketing roadmap, with high level project plan.
‘Heidi is a strategic thinker, expert facilitator and a delightful person to work with. She recently assisted the team with our content strategy and relaunch campaign. In a short period of time she was able to draw the best ideas out of the team and develop a successful content strategy. She has wide skill set, strong work ethic and I would not hesitate to work with her again on future projects.”
Luke Keller, CEO, Get Credit Score.com (April 2017)
A Human Agency
A-HA! is a HR professional services dedicated to designing HR differently to improve the human experience in organisations. In this project Heidi worked collaboratively with Co-CEO’s of the business on the three year strategy and various strategic initiatives including go-to-market model and the value propositions (2017).
Remedial Building Services
Three year business strategy
Working closely with the business leadership, the project involved an in-depth strategy diagnostic review and strategy development phase. The project involved a number of strategy workshops with the leadership and team members.
Tom Bass Sculpture Studio School
Strategy Advisor & Board Strategy Day
As a former Board member of the Tom Bass Studio School, I now work directly with the Chair and Board on the development of the organisation’s 3 year business strategy.
“Heidi recently ran our Board strategy day as we develop our future plans and build on our previous strategy – which she was integral in establishing. Heidi helped us to look at our purpose and vision in a new and contemporary style. Heidi is organised, energetic, and workshopped the team well – helping us to look at the challenges we faced and also to recognise where we had made good progress that we could build on to meet those challenges. We look forward to our continued work together.”
Margo Hoekstra, Chair, TBSSS, (April 2017)