Dr Heidi Sundin — Founder of The Agency

Strategy Consultant (corporate and gender strategy)


Founder of The Agenda Agency, Heidi is a specialist in corporate transformation and gender strategy. Her experience spans the corporate, academic, public and not-for-profit sectors.

Heidi’s most recent roles have included Group Manager, Transformation, Strategy and Renewal at Coates Hire; Executive Manager Education and Innovation at the Workplace Gender Equality Agency; Director of the Office of the CEO, KPMG, and various client-facing roles in risk management, audit and sustainability services.

Heidi was a lecturer at the UTS Business School, and has worked for the World Business Council for Sustainable Development.

While at the Workplace Gender Equality Agency, Heidi was responsible the national education program and campaign to address gender pay equity. She also established the education program on reporting and compliance with the Workplace Gender Equality Act 2012. She developed the WGEA gender equality strategy methodology, the new learning management system and e-learning program, and managed strategic partnerships, including Stockland, UTS, AICD, AIM, ARHI, Mercer, KPMG and DDB. Her extensive public advocacy has seen her participate in high-profile events, including TEDx, COTA event at NSW parliament house, Mercer forums, AHRI, and others.

Heidi holds a Bachelor of Business with Honours and a PhD in management accounting from the University of Technology, Sydney.

Client list

Gender Strategy

  • Large Australian Federal Government Agency (five year gender strategy)
  • The Workplace Gender Equality Agency
    (renewal of the Employer of Choice for Gender Equality Citation)

Corporate strategy

  • UTS Business School
  • A-Human Agency
  • Autonomous Energy
  • Remedial Building Services
  • Get Credit Score
  • Coates Hire


September 2016- present
Strategy Consultant (corporate and gender strategy), Independent

May 2015 –August 2016
Group Manager – Strategy & Transformation, Coates Hire

May 2013–April 2015
Executive Manager, Education and Innovation, Workplace Gender Equality Agency (Federal government statutory authority)

June 2011-May 2013
Director / Chief of Staff, Office of the Chief Executive Officer, KPMG Australia

Jan 2006–June 2011
Lecturer, Business School (Accounting), University of Technology, Sydney

Jan 2003–Dec 2004
Assistant Manager, Environment and Sustainability Services and Risk Advisory Services, KPMG Australia

Sept 2001–Dec 2002
GHG Protocol Project Research Assistant / Project Manager, World Business Council for Sustainable Development, Geneva, Switzerland (secondment for KPMG)

Feb 1999–Dec 2002
Senior Accountant, Financial Services Assurance and Advisory, KPMG Australia


2016–currently studying
Diploma, Digital and Social Media Marketing, Open Colleges and TAFE, 

PhD, Management Accounting, University of Technology, Sydney

Bachelor of Business (Honours), University of Technology, Sydney

Bachelor of Business, University of Technology, Sydney, Graduated with distinction, major(s) International Business and Accounting, studied part-time in conjunction with the KPMG cadetship program

International Exchange (B Bus), Wirtschaftsuniversität Vienna (School of Business and Economics), Austria